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Is the West losing the Battle Of Words? How can the United States win the Battle for the Narrative?

  • 10/27/2023
  • 11:30 AM - 1:30 PM
  • Capital City Club
  • 0


Is the West losing the Battle Of Words? How can the United States win the Battle for the Narrative?

While the West’s preoccupation with rising inflation, post-Covid-19 issues, and political infighting have led to indifference, a global crisis is evolving in underdeveloped countries in Asia, Africa and the Middle East. Diminishing food and medical supplies, rising energy prices, fragile infrastructure, and social unrest have rapidly led to growing refugee movements, destabilizing neighboring nation states, and causing regional conflict. Can the West, and the US in particular, overcome indifference and broken promises to reinvigorate international financial institutions in an effort to avoid a global crisis?


Date: Friday, October 27, 2023

Time: 11:30 a.m. - 1.30 p.m.

Venue: Capital City Club

               7 John Portman Boulevard

              Atlanta, GA 30303

Cancellation Policy: If you need to cancel, please do so not later than 48 hours before the event. ACIR is charged for your meal, so no refund can be provided.

About Jacques Pitteloud

Ambassador Pitteloud was born in Zurich, Switzerland.  He joined the Swiss Foreign Service in 1987, being first assigned as an Advisor to the Foreign Minister. From 1988 to 1989, he served as a trade attaché at the Swiss Embassy in Riyadh, Saudi Arabia.

From 1990-1995, he served in the Swiss Strategic Intelligence Service. Following his service there, he acted as a personal advisor (General Staff matters and Intelligence) to two successive Defence Ministers until 1999. In 1999-2000, he served as the Head of a Study Group tasked to develop the future structures of the Swiss Armed Forces. After having been a witness of the Rwanda Genocide in 1994, Dr Pitteloud created an organization dedicated to the task of hunting down and bringing to justice the perpetrators and he managed to have several of them prosecuted both by the international as well as domestic courts.

Jacques Pitteloud was Director General of the Swiss FDFA from September 2015 prior to being appointed as Swiss Ambassador to the United States in September 2019. As a Director General, he oversaw a budget of USD 3 Billion and was responsible for Human Resources of a 5400-FTE Organization. His tasks also entailed running IT and communications for the whole Ministry as well as heading the legal and translation services. The Director General was also responsible for the management of all FDFA buildings both in Switzerland and abroad.

Dr Pitteloud earned a Master’s Degree and a Ph.D. from the Law School at the University of Zürich (Master 1986, PhD 1987). Following his assignment in the Middle East, he graduated from the International Training Course in Security Policy (ITC) at Geneva University. He is a retired lieutenant colonel (General Staff) in the Swiss Armed Forces and was the commander of a Mechanized Infantry Battalion. A passionate bird photographer, Jacques Pitteloud has published his pictures in several books and publications in Kenya and South Africa.

Ambassador Pitteloud is married and father of a daughter. He speaks French, English, German, Swiss German, Italian and Spanish fluently and he has a basic knowledge of a few other languages.